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Woods boasts new bag sponsor for Chevron WC

Woods will be showing off a new bag sponsor come next month’s Chevron World Challenge, sporting the logo of Fuse Science, a Florida-based nutrition company.

With the requiems for Tiger Woods’ career very much proving to be premature, the former No1’s marketability is boasting a resurgence as impressive as his form on the course.

Tiger's agent at Excel Sports Management, Mark Steinberg told Golf.com that there have been several opportunities to place corporate sponsorship on Tiger's bag recently but none "felt right."

Tiger's confidence in the Fuse technology is such that Steinberg says he would have been interested in signing a deal with the company at any time in his career, even during his days with AT&T, Gillette and Gatorade.

"We did a lot of due diligence on the Fuse technology, and it could legitimately change the way people ingest medicine and vitamins in the future," Steinberg said. "It could be revolutionary. They have an unbelievable group of executives and we're extremely impressed with the company."

After having lost previous sponsors after his extra marital affairs came to light, Woods has once more seen success in the sponsor market in the last six weeks including a renewed attraction to high-end brands, with Rolex recently signing up with the 14-time major winner.

In the wake of his dominant display at Sunday’s Presidents Cup where he gained the winning points against local home-town hero Aaron Baddeley, Woods will no doubt be going into his own tournament with renewed optimism and the confidence that renewed endorse-ability bring.

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