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New Callaway golf ball launches in India

The Callaway Tour Challenge in Hyderabad, India, saw the launch of Callaway's latest product, the new Hex Black Tour Golf Ball.

A five-layer golf ball, Callaway say the Hex Black Tour ball is built with five layers including a dual-core construction, durable cover material and Hex Aerodynamics that are reputed to give enhanced Spin Separation and superior control.

Listed on the Hot Golf Digest List 2012 , the golf balls are engineered with a highly durable Urethane cover and designed for Tour Performance.

Callaway say the HEX Black Tour promotes low spin off the tee for more distance in long game and high spin on approach shots for total control and aggressive stopping power into the green.

Vivek Mehta, Country Head, Callaway Golf India said: "We are delighted to launch the new Hex Black Tour Ball in Hyderabad. This city has always been very receptive to new technologies and this time too, we are extremely positive that our revolutionary Hex Black Tour Ball will receive a tremendous response from the golfers of Hyderabad.

"Callaway is constantly upgrading its product line and we have brought some of our revolutionary equipment to the fore this year, but there is still more to come.

We always focus on innovation and in providing the best of technology to the customers that enhances their performance and helps them improve their game.

Our strategy will always be driven by quality research and we will thus continue to explore more and more with our brand."

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