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This is why Woods is king: Big TV ratings

This is why Woods is king: Big TV ratings
By Tod Leonard

March 30, 2009, 10:03 a.m.

Tiger Woods is back on top, and so are the TV ratings. Anybody who doubts what his star power means to the game (and I still get e-emails and phone calls from the clueless -- or those who just vehemently dislike Woods) should know this:

The Sports Business Daily reported that "NBC Sunday earned a 4.9/10 overnight Nielsen rating from 2:30-8:00pm ET for its telecast of the final round of the Arnold Palmer Invitational, which saw Tiger Woods come from behind to win his first tournament since last year’s U.S. Open. The 4.9 rating is up 22.5% from a 4.0/9 for the final round last year, which aired until 6:00pm ET, and also marks the best overnight rating for a golf telecast since the final round of the U.S. Open last year.

"Excluding The Masters and the U.S. Open, the 4.9 rating is also the best overnight for any golf telecast in two years. The rating peaked at a 7.8/13 from 7:30-8:00pm, which included Woods' winning putt on the 18th hole. Saturday’s third round coverage on NBC delivered a 2.7/6, up 17.4% from a 2.3/6 last year."

The previous best tour round of the last two years? The 2007 Buick Invitational, won by Woods.

This is the reason why tournament directors and television advertisers so badly want his presence. There is NOBODY else in golf who puts people on the couch on Sunday afternoon if they didn't plan on being there.

BTW, here are the top metered markets as reported by NBC in a press release. Note that they are all in the East, where it was primetime, and other than Florida, COLD.

   1. Fort Myers, 11.6/20
   2. Orlando, 10.6/20
   3. West Palm Beach, 8.8/15
   4. Tampa, 7.6/15
   5. Providence, 7.4/12
   6. Buffalo, 7.1/13 7 Milwaukee, 6.9/13 T8. Minneapolis, 6.4/14 T8. Baltimore, 6.4/11
   7. Cleveland, 6.1/11

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