Golf clubs: A tool for business networking

By not being a member of a golf club, you could be missing out on lucrative business opportunities

For a long time golf labored under the image as a sport purely for retired men or the upper class. This may have, at one time, been true but things have changed dramatically now and so has the public perception of golf clubs. Golf has shrugged off its stuffy, snobby image and clubs have opened their doors to the public at large, whatever their creed or colour.

As a result of this, golf has developed a reputation for being business people's preferred sport. And not without good reason. Golf is an important tool in doing business and business people report that it is extremely remunerative. For each dollar they spend on golf they earn approximately $1500 in business revenue as a result. Furthermore, only restaurants surpass the golf course as an effective place to conduct business outside of the office, with hockey games, squash courts, tennis, and night clubs placing distant third, fourth, fifth, and sixth place respectively. Not only is golf an important part of some business cultures, but business leaders say that it has set the stage of business transactions.

You don't have to be an expert at golf, either, to make good use of these business opportunities. Business leaders agree that whatever your ability, just being out on the golf course and mixing with other business people will be making a positive impact on your business. In fact, those who do not play golf may be missing out on some business opportunities.

You'd be mistaken in thinking that business people blatantly discuss business deals at the golf club, however. It is much more subtle than that. Golf is more about relationship building. When you have 4 or 5 hours of your client's undivided attention it is much easier to make and maintain relationships. After all, so much of business is to do with how much you like a person.

Corporate memberships have done a lot for business transactions at golf clubs. Golf fees, green fees and associated costs should be entirely tax deductible when used for business or client purposes, making it a very attractive option when it comes to client entertaining.

A division of Confidence Sporting Goods, inc., the famous manufacturer from Palm Springs , California , we have been making quality sporting goods for 35 years. We sell a huge range of sports equipment, including golf clubs. Because we sell directly to you, you can expect to save up to 70% on normal retail prices when buying from us. To order, phone 1-800-603-0004.