For questions or to order by phone call +44 (0) 1527 598388
This is why Woods is king: Big TV ratingsBy Tod Leonard
March 30, 2009, 10:03 a.m.
Tiger Woods is back on top, and so are the TV ratings. Anybody who doubts what his star power means to the game (and I still get e-emails and phone calls from the clueless -- or those who just vehemently dislike Woods) should know this:
The Sports Business Daily reported that "NBC Sunday earned a 4.9/10 overnight Nielsen rating from 2:30-8:00pm ET for its telecast of the final round of the Arnold Palmer Invitational, which saw Tiger Woods come from behind to win his first tournament since last year’s U.S. Open. The 4.9 rating is up 22.5% from a 4.0/9 for the final round last year, which aired until 6:00pm ET, and also marks the best overnight rating for a golf telecast since the final round of the U.S. Open last year.
"Excluding The Masters and the U.S. Open, the 4.9 rating is also the best overnight for any golf telecast in two years. The rating peaked at a 7.8/13 from 7:30-8:00pm, which included Woods' winning putt on the 18th hole. Saturday’s third round coverage on NBC delivered a 2.7/6, up 17.4% from a 2.3/6 last year."
The previous best tour round of the last two years? The 2007 Buick Invitational, won by Woods.
This is the reason why tournament directors and television advertisers so badly want his presence. There is NOBODY else in golf who puts people on the couch on Sunday afternoon if they didn't plan on being there.
BTW, here are the top metered markets as reported by NBC in a press release. Note that they are all in the East, where it was primetime, and other than Florida, COLD.
1. Fort Myers, 11.6/20 2. Orlando, 10.6/20 3. West Palm Beach, 8.8/15 4. Tampa, 7.6/15 5. Providence, 7.4/12 6. Buffalo, 7.1/13 7 Milwaukee, 6.9/13 T8. Minneapolis, 6.4/14 T8. Baltimore, 6.4/11 7. Cleveland, 6.1/11
Back to news list
Palm Springs Performance Sunglasses - 2 for 1
Forgan Double Canopy 60" 3-Pack of Golf Umbrellas
Young Gun SGS Junior Red BIRDIE Golf Set Ages 9-11
10' x 20' White Canopy Party Tent & Sidewalls
10 x 10 EZ Pop-Up Gazebo w/4 SIDEWALLS
Rory McIlroy’s New Pad: WOW
Read the full article
Please enter your name and email address below to join our mailing list:
Golf Outlets of America, Inc16 Sunset Way #110Henderson, NV 89014
© 2014 Golf Outlets of America All Rights Reserved.